How we got here

Monirevaxo started in 2025 when Leif Thorsvik, who'd spent years debugging crawl issues for e-commerce platforms, noticed something odd. Clients would hire consultants who could recite every algorithm update since Panda but couldn't explain why their 50,000-page catalog was only showing 800 pages in the index. The problem wasn't knowledge—it was application. People needed practice with real scenarios, not more articles about meta descriptions.

We launched our first workshop with twelve participants and a simple premise: bring actual sites with actual problems. No sanitized case studies, no theoretical exercises. One person brought a WordPress site that had mysteriously dropped 60% in traffic after a migration. Another had an international site where hreflang tags were creating duplicate content chaos across seven languages. We worked through these problems together, live, making mistakes and learning from them. That hands-on troubleshooting approach became the foundation of everything we've built since.

Now we run workshops for participants across forty countries, but the core idea hasn't changed. You learn SEO auditing by doing it—by looking at crawl reports that don't make sense, by debugging structured data that validates but doesn't appear in results, by figuring out why a site's Core Web Vitals score is terrible on mobile but fine on desktop. We give you the tools and scenarios that reflect what you'll actually encounter, because knowing the concepts doesn't help much when you're facing a client's plummeting organic traffic.